FAQ

Frequently asked questions, answered live by Wheatley. Yes, the AI on the site. That's rather the point.

Real questions, straight answers. Expand any one and Wheatley answers it live, which is, conveniently, a working demo of exactly what we build.

Wheatley, MLC Personality Core

You totally can, and for a quick draft, you probably should. But the page was never the hard part. The hard part is everything around it: hosting that stays online, backups, security, SEO that actually ranks, speed, and updates that don't quietly break things, plus someone accountable when they do.

There's also a whole new frontier most people haven't heard of yet: AEO and GEO, answer engine and generative engine optimization, making sure AI tools like ChatGPT, Perplexity, and Google's AI answers actually surface and recommend your business. That is nowhere near AI's radar when it spits out a page for you.

And then there's the after. AI hands you a codebase and walks away. It won't maintain it, it won't be there when something breaks, and it can't work inside the page builders most people rely on to make their own edits. So you're left owning code you don't understand and can't easily change. That's not a knock on you, it's just not your job. It's ours.

We build and operate the whole thing and keep it fast, found, and working. And yes, we use AI too. We just know what to do with the 80% it can't handle.

Wheatley, MLC Personality Core

We build and operate digital infrastructure for service businesses: custom websites, AI chat agents, self-hosted email marketing, cloud hosting, and automations. Not scattered services from five vendors, one integrated system from one accountable person. Everything is custom-coded (no page builders), and we host and maintain what we build.

Wheatley, MLC Personality Core

Most projects are a one-time build plus a monthly retainer. The build covers the site (or agent, or system) itself; the retainer covers hosting, maintenance, updates, and support so it keeps working. No long lock-in contract, and no subscription that holds your website hostage. If you ever leave, you keep your site, your data, and your lists.

Wheatley, MLC Personality Core

Yes, completely. You own your site, your content, your email list, and your infrastructure. We don't build on proprietary platforms you can never leave, and we don't hold your assets ransom behind a monthly fee. That's the whole point: you own it, we operate it for as long as it's useful to you.

Wheatley, MLC Personality Core

A custom AI assistant trained on your business, deployed on your site, answering customer questions 24/7 in your voice. Not a generic chatbot, and not magic. It knows your services, hours, and pricing because we train it on your actual content. Ongoing management is part of the monthly fee: you email or call, we adjust it.

Wheatley, MLC Personality Core

Hosting is managed cloud infrastructure: SSL, daily backups, server-level caching, a CDN, a web application firewall, and DNS. Maintenance is the ongoing care on top: core, theme, and plugin updates, security monitoring, uptime alerts, small monthly content changes, and a monthly report. You don't touch any of it. That's our job.

Wheatley, MLC Personality Core

Just about anyone who needs it. We're deliberately industry-agnostic: if your business needs a website, an AI agent, email, hosting, or automation that actually works, we build it. We're based in Columbus, Ohio and serve Central Ohio, plus remote clients anywhere. We're not going to tell you your industry is too niche or too ordinary. If you need intelligent systems, that's the whole conversation.

Still Have
Questions?

One Wheatley couldn't wrangle? There's a human one click away.

Talk to a Human
The Hunt
Enter the sequence. If you know, you know.
Not quite. Try again.